When you socialize with a specific group of friends, you can often feel like the entire world is a part of your insular group. When I’m sitting in a bar with a bunch of music nerds, talking about Rural Alberta Advantage or Julie Doiron, it seems like everyone should and does know about these bands. I take it for granted that I can easily make conversation in my circle of friends and mention countless bands without any need for explanation or context.
Yet, I was phased when I walked out of my apartment building, and overheard a couple talking about Oh No, Forest Fires.